Many people struggle to find a dentist who’s the right fit for them. And many dentists find it challenging to attract patients, too. This article discusses four essential components of great dental marketing. Thanks to digital marketing, dentists have a wide range of strategies available to market their practices including the following:
- A modern aesthetically designed website offering easy navigation, important information, and a smooth customer experience. Use your website to provide helpful resources and education for current and prospective patients.
- Local SEO optimization to rank higher in maps. You can start by obtaining a Google My Business (GMB) listing. When you consider 90% of worldwide searches start on Google, it makes sense to maximize this tool. This free listing will help you manage your listing across various search engines and make it easier for prospective patients to find you.
- The integration of effective social media strategies helps drive awareness. Social media channels provide a platform to interact with potential and current patients, especially if you’re posting consistently good content that attracts plenty of engagement. You don’t need a big budget for social media management—but you do need time.
- New content and blogging boosts dental SEO when done consistently. It elevates your thought leadership in your space, helps your website rank higher on search engine results pages (SERPs), and attracts more potential patients.